At Honest Abe Roofing, we’ve developed a successful business model that empowers entrepreneurs to thrive in the high-demand roofing industry. Our franchise system provides the training, tools, and support necessary for franchisees to grow a profitable business in their community – even without prior roofing experience. If your clients are ambitious, results-driven, and seeking a scalable opportunity with a well-established support network, Honest Abe Roofing is a perfect fit.
Honest Abe Roofing is America’s largest and most successful roofing franchise, operating under the tagline “America’s Reliable Roofer.” Founded in 2007 by Kevin Newton in Terre Haute, Indiana, the company began as a small-town roofing business emphasizing quality craftsmanship and exceptional customer service. After ten years of perfecting the business model, the company began franchising in 2017 and has since expanded to 26 franchise locations plus 2 corporate locations across 11 states.
Business Model & Operations
Honest Abe Roofing differentiates itself through a sales and marketing-focused business model rather than a traditional contractor model. Franchisees partner with vetted subcontractor crews to perform installations while focusing on advertising, customer service, financing, and sales. This approach creates low overhead costs and allows for scalable growth without the complexity of managing large construction crews.
Services Offered
The franchise provides comprehensive roofing solutions including:
Core Services:
- Roof replacement
- Roof repairs
- Roof inspections
- Metal roofs
- Gutter installs/repair
- Attic insulation
- Roof ventilation
- 24/7 emergency services
Additional revenue streams: Two add-on services complement the core offerings, creating multiple income opportunities.
Technology & Systems
Franchisees receive access to a proprietary CRM system customized specifically for the roofing industry, featuring:
- End-to-end lead processing
- Full integration with QuickBooks
- Integration with lead generation partners
- Integration with supply and finance partners
- Centralized materials ordering through preferred-vendor programs
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Basic Franchise Info
Average Investment: $212600 - $342749
Minimum Investment: $212600 - $582249