EarthWise

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EarthWise Pet is built around a straightforward idea: pets are family. Its locally owned stores serve pet parents through curated foods, treats, supplements, toys, and supplies, with grooming, self-wash, and select daycare services available depending on the location. A central point of differentiation is the brand’s emphasis on nutrition education. EarthWise Pet locations can connect customers with Certified Pet Dietitians, and the company offers complimentary nutrition consultations designed to help pet parents make more informed product choices.

The franchise opportunity is offered through Groombar, EarthWise Pet’s grooming brand. Candidates may consider mobile grooming, a mobile-plus-salon format, a salon with a co-branded pet nutrition center, or, when approved, a grooming department added to an existing pet retail business. The concept is designed to meet pet parents through both convenience and in-person service. Mobile grooming brings one-on-one care to the customer’s door, while salon formats create a dedicated destination for grooming and bathing. The nutrition-center format adds a curated retail component.

Franchisees receive access to brand standards, operating systems, training, marketing resources, build-out guidance, private-label products, vendor relationships, and a support team that includes specialists in marketing, products, pet nutrition, business consulting, and construction. Technology also supports the customer experience. Groombar’s branded app includes self-service scheduling, pet profiles, two-way messaging, and live vehicle tracking for mobile appointments, helping owners and their teams coordinate service through one platform.

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Basic Franchise Info

Average Investment: N/A

Minimum Investment: $78300 - $1036250

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Min. Liquidity: TBD

Years in Business: 1977

Open Units: 123

In-House Financing: Yes

Lead Assist: Yes

Coaching: Yes

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